Writing For Pleasing Profits: Writing A Sales Letter Well
When you first read a professionally written sales letter, you can find yourself gripped by the words, held in awe by the language, and, finally, reaching for your wallet so that you can pay for your future purchase. You might also find yourself surprised: how can such a letter exert so much power in only a single page, with brilliant illustrations, and only a few paragraphs of text?
The answer is not so much in skillfully writing words. To write a sales letter, you need people skills: